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The “social” in social media

‎”There are 2.27 billion Internet users around the world, and unless you’re a cat meme, you are not going to interest all 2.27 billion of them. Don’t try – you will fail. Instead, find your voice, your niche, and your community. Engage smaller networks, and start with your own. Web 2.0 does wonders in bringing new communities together, but it also helps to reinforce existing (offline) ones.”

from the Impassion Media blog. Please follow for tips & tricks, news, interviews, and expert perspectives on social media, digital engagement, and ICT.

Mapping military influence, censoring Americans, + more

This week, I’ve been watching (thanks in part to the awesome PD+ premium subscription service) some pretty interesting world/tech events. Here are some of the most interesting links:

Meanwhile, U.S. comedian Tosh.O attacks an audience member by inviting the audience to imagine her getting gang-raped, leading to well-deserved fury from many sides. This thoughtful response from a fellow comedian is one of the best. A choice quote:

“Your job as a comedian is to take us through pain, transcend pain, transform pain. And if you don’t get that, you are a fucking bully, and I’ve got zero time for bullies.”

Weekly Links I Liked

In case you need some weekend reading material… here are my picks on social media, tech, start-ups, and women and work:

A Cautionary Tale of ICT4D Failure at Scale

If you missed this when it first came out 5/18, great analysis of a great idea that failed – a city-wide Wifi network started by MIT students in Jalalabad, Afghanistan. Unlike many international intervention failures in Afghanistan, it has nothing to do with Afghanistan’s violence and everything to do with a lack of stakeholder engagement and long-term planning.

Reverse Engineering When and Why Controversial Tweets are Deleted

It seems that this week’s news is all about MIT students, but at least this article writes of a success rather than a failure. Niemen Labs highlights the research of an MIT student on social media censorship in China. Chi-Chu Tsang has been following the deletion of Weibos (the Chinese version of Twitter – Weibo is both the platform and the equivalent of a tweet) and mapping them against the context of current events in China. SO awesome. Makes me want to get a PhD.

Startup Culture: Values vs. Vibe

This article questions traditional ideas on what “culture” means at an organization, startup or not. It argues that the the stereotypical “startup culture” – short bursts of intensity and long periods of chill, lots of organizational bonding, etc – is actually reflective of a temporary state (vibe) rather than permanent core principles (the values). This post spoke to me in part because we talked a lot about “values” at McChrystal Group – and I think that this post’s interpretation of values is completely in line.

‘I’m Not Your Wife!’ A New Study Points to a Hidden Form of Sexism

Incredibly worrying study finds that men with stay-at-home wives tend to carry over their “traditional” views of women into the workplace. Surprising? Not at all. But a step back for feminism? Very much so. This is a great article not only because of the study it highlights, but the point about feminism – and feminist allies – that it makes at the end.